Classify Sina Weibo users into High or Low happiness Groups Using Linguistic and Behavior Features

It’s of great importance to measure happiness of social network users, but the existing method based on questionnaires suffers from high costs and low efficiency. This paper aims at identifying social network users’ happiness level based on their Web behav ior. We recruited 548 participants to fill in the Oxford Happiness Inventory (OHI) and divided them into two groups with high/low OHI score. We downloaded each Weibo user’s data by calling API, and extracted 103 linguistic and behavior features. 24 features are identified with significant difference between high and low happiness groups. We trained a Decision Tree on these 24 features to make the prediction of high/low happiness group. The decision tree can be used to identify happiness level of any new social network user based on linguistic and behavior features. The Decision Tree can achieve 67.7% on precision. Although the capability of our Decision Tree is not ideal, classifying happiness via linguistic and behavior features on the Internet is proved to be feasible. Keyword: happiness; social network sites; linguistic feature; behavior feature